3 Digital Marketing Challenges in 2019

3 top challenges around digital marketing in 2019 relate to: disruption, cannibalization and measuring ROI. Goutam Challagalla, professor of marketing & strategy at IMD business school shares his concerns in this short video. To learn more about the teaching of professor Challagalla and IMD’s Digital Marketing Strategies program, visit: http://www.imd.org/dms

1985 , 5.00, digital marketing 2019
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