In 2016, the value of the chatbot market touched $703 million. According to Ubisend, around 57% of the UK customers are familiar with the chatbot. In this article, we are going to take a look at some reasons why you need to install a chatbot on your website today. Read on to find out more.
1. Zero-Waiting Time
If the video on your website takes more than 10 seconds to play, you may lose half of the viewers to your competitor. The same applies to your website visitors as well. Just imagine losing half of your prospective customers because you failed to respond to their queries in time. With a chatbot, you can answer most of the questions your customers may ask without any delay.
2. Personalized Experience
Personalization can help you convert your prospects into customers. With conversational chatbots, you can make your customers feel like they are interacting with a real person, not a machine. Moreover, they offer the desired information or services right away. For your retail online store, the chatbot will function like a salesperson that can help customers find the required info about what you offer.
3. Better Customer Service Level
Personalized chatbots powered by NLP can process the natural language at various levels, such as discourse, semantics, and syntax. So, the chatbot gets a deeper insight into human psychology in order to respond to the visitors with the right service and information. The info is provided instantly regardless of the number of questioners.
4. Improved User Engagement
As far as developing the right UX is concerned, designers and developers have to bear extreme pressure. Since there is no limit to the customer expectation, improving the UX is a journey that can end nowhere. And chatbot is just an important milestone in the journey. If designed well, chatbots can help a business makes its customers happy.
5. Targeting a Wider Audience
6. Business Intelligence
The in-built AI and machine learning make this virtual assistant more powerful. So, it can collect and process a good deal of conversational data for researchers so that they can get a deeper insight into the minds of buyers. For any business, it is of paramount importance.
7. Performing Surveys
A chatbot can get a better idea of the customer experience when they buy a product or service. The problem is that the survey system via emails and websites is not very successful as most visitors are apathetic due to lack of time and many other reasons.
On the other hand, chatbots engage customers in a real-time conversation making the survey brief and customers.