Identify the most traditional clothing platform at a glance and provide a trendy look and feel, with the aim of seducing fashion.
Propose a very refined, minimalist, and colorful interface in order to reach the widest audience, without forgetting the brand’s strong identity.
Playfair Display is an open-source, Transitional (although the high-contrast stokes might place it more in the Modern category) serif typeface designed by Danish type designer Claus Eggers Sørensen in 2011. The design is influenced by typefaces from the mid to late eighteenth century, such as Baskerville.
I think it makes an excellent font for titles and headlines (especially the beautiful italic), however, for long stretches of body copy the delicate, high-contrast strokes might hinder readability, especially when used at smaller sizes.
An elegant site, combining select photographs and reflecting the exceptional and luxurious fashion of clothes.
A site that's accessible from any device.
Mobile responsive design is clearly essential to a site for professionals. That's why we have prioritized our editorial content and calls to action with the goal of conversion.