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Ananya Travel World

Branding / Marketing / Website

Brand. Brand. Brand.

Ananya Travel World is one of the best tours and travel packages agency in India. For this project, our goal was to encourage true one-click conversions while completely redesigned an entirely new version of the website.

For the past 03 years, Ananya Travel World has been providing transportation & tour packages to people, corporate in very budget-friendly prices. The need for rebranding came about when Ananya Travel World decided to create new get a new look to expand its service offering and offer a more complete and powerful service range. We have therefore got involved in the creation of this new identity, the logo, the website (UX/UI, Frontend), illustrations and print design.

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screenshot-ananyatravelworld.com-2019.12

More than just a website.

We first had to rewrite the story. To tell it visually. To this end, we first researched and created our first mood board based on Ananya Travel World's 6 personality traits: Hospitality, human, reliable, accessible, playful and luxury. Building on this foundation, we identified the graphic, iconographic and chromatic universe, and we were able to create a strong, modern identity while remaining accessible to the general public. The conversion was also an essential line of work during the UX phases and in the creation of wireframes. As such, we delivered the following: a brand book, logo, illustrations, animations, website (UX, UI, Frontend), photographs, videos, print design.

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MISSION

YEAR

2019

ROLE

Design & Development

TYPE

Website

Logo

Typography

Fonts that are bursting with character.

Playfair Display is an open-source, Transitional (although the high-contrast stokes might place it more in the Modern category) serif typeface designed by Danish type designer Claus Eggers Sørensen in 2011. The design is influenced by typefaces from the mid to late eighteenth century, such as Baskerville. I think it makes an excellent font for titles and headlines (especially the beautiful italic), however, for long stretches of body copy the delicate, high-contrast strokes might hinder readability, especially when used at smaller sizes.

Aa

Playfair Display

Open sans

Color

Webdesign

UX with a view to promoting a strong identity.

Ananya Travel World's new identity creates emotion and a sense of belonging, however, it was essential that we design the site while bearing in mind that we are working within online travel logic. This is why we worked rigorously within a 1200px grid, ascribing importance to negative spaces, alignments... so that the many features are readable, clear and readily understandable. Each section of the site links together and is punctuated with reassuring components, while at the same time being careful not to "box" the site, and being sure to make the reading experience dynamic, with a slightly structured layout.

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screenshot-ananyatravelworld.com-2019.12 (2)

screenshot-ananyatravelworld.com-2019.12 (1)

Responsive

Goodies

T-shirts, post-its and more..

We also had the pleasure of bringing this entire new identity to life and integrating it into a corporate culture. That's why we created the brand's print universe, from-shirts to tote bags, from notebooks to pens.