Digital marketing has left behind the traditional view of marketing and the old ways have become less efficient in the modern times. The era of smart phones and internet connectivity has provided a latent advantage to the marketers to reach the customers just by sitting in their office and working on their laptops. Many of us might say that this is just a fad in marketing that is not here to stay. Initially, it did look like that to many researchers, but times have shown that digital marketing is a new field that has come into existence and is evolving at a fast pace. It is supposed to provide jobs by generating the need of creative individuals who can think out of the box and increase the sales of the company.
Digital Marketing Manager:
For being a senior mid-level digital marketer that reports directly to the VP of marketing, a person needs to have experience of 5 years or more. The person interested in becoming a manager needs to have genuine certification and projects undertaken that would provide an edge over the other competitors. No degree like an MBA is important for becoming a digital marketing expert. It is your skill set at digital marketing that answers all your questions and provides weight to the resume.
Being a good content writer requires good command of writing skills. It can require knowledge of English or any vernacular language in which the content seems more appealing to the audience. Such a person requires building a portfolio by working on different projects and writing several articles that are able to engage the reader as reading is something that is least preferred by people. Skills to make the article attractive, engaging and turner of clients are very important in this field.
Search Engine Optimizer:
It is a tool that can be learned to make the searcher on the browser access the article that your team has written. This visibility matters a lot and the consumer’s thinking is decoded through patterns that one might use to search on the web.
Social Media Marketer:
This is a job that requires having a good command of social media networking sites where the company can find the maximum amount of traffic and conversion rates. This brings in dealing with the audience in unique ways to attract them towards visiting the website of the company, increasing the views and turning the customers.
Companies hire these people for sure as they are the indispensable ones. However, bigger marketing agencies and companies can hire specialized people for special operations like copywriter, e-mail marketing, inbound marketing manager, conversion rate optimizer etc. Digital marketing is becoming a very important part of marketing as this allows more and more people to know about the company without even knowing that they are interacting with the company as they sit on their couches and chairs scrolling on their mobile screens and making relationships with the companies.