Branding / Art Direction / Front End
Brand Brand Brand.
Discover the trendiest places to book tours and transport, as recommended by top travel influencers! We designed and built the UI/UX, and created the branding for this website.
For the past five years, Economic Tours and Travel has been providing people and groups a luxury traveling experience. The need for rebranding came about when Economic Tours and Travel decided to rebrand themself to expand its service offering and offer a more complete and powerful product range. We have therefore got involved in the creation of this new identity, the logo, the website (UX/UI, Frontend), illustrations and print design
More than just a website.
We first had to rewrite the story. To tell it visually. To this end, we first researched and created our first mood board based on Economic Tours and Travel's 6 personality traits: Ambitious, human, reliable, accessible, playful, humble. Building on this foundation, we identified the graphic, iconographic and chromatic universe, and we were able to create a strong, modern identity while remaining accessible to the general public. The conversion was also an essential line of work during the UX phases and in the creation of wireframes. As such, we delivered the following: a brand book, logo, illustrations, animations, website (UX, UI, Frontend), photographs, videos, print design.
Fonts that are bursting with character.
Perhaps you have already come across our Publico font on press titles, in particular from NBCNews. We were attracted by its serious style and its presence. It contrasts with that of its companion Open Sans, which we selected for its simplicity and accessibility.
UX with a view to promoting a strong identity.
Economic Tours and Travel's new identity creates emotion and a sense of belonging, however, it was essential that we design the site while bearing in mind that we are working within an online eCommerce logic. This is why we worked rigorously within a 1200px grid,ascribing importance to negative spaces, alignments... so that the many of featuresare readable, clear and readilyunderstandable. Each section of the sitelinks together and is punctuated withreassuring components, while at the sametime being careful not to "box" the site,and being sure to make the readingexperience dynamic, with a slightlydestructured layout.
Business Card, Letter Head, post-its and more...
We also had the pleasure of bringing this entire new identity to life and integrating it into the corporate culture. That's why we created the brand's print universe, from business card to tote letterhead, from brochure to logo.
Social Media Creatives
We also had the pleasure of doing there social media marketing for facebook, twitter, Instagram, Pinterest. We have also covered there corporate identity and local promotion on google as well.