If an image says thousands of words then what's your thinking about a video? it says more than an image. Because it is so effective, you know that YouTube alone has more than 4 billion views per day, and it's the second-largest search engine, right after Google.
We’re Operating in a World Where One Good Video Can Lead to a Massive Social Following. - Mike Henry
There are plenty of platforms to do video marketing. Below are the most popular ones.
YouTube marketing can be an important tool for promoting brands. It is one of the best video-sharing websites in the world, where people consume their data watching videos every day.
Facebook also helps you to grow your business, you can create a Facebook page for business is to engage with your audience. Your audience is composed of a variety of people like fans of your content, fans of your business, potential customers, current customers, and former customers.
Instagram is a photo and video-sharing social networking service that help your business for video marketing. Instagram will let users post video time limit is 3–60 seconds.
You can also use twitter for video marketing. You can share a promoting video for your brand on this platform. Twitter provides let users post video tweets up to 140 seconds long. and for select publishers will continue to be able to post videos up to 10 minutes long through Twitter’s professional publisher tools.
LinkedIn is the B2B site, so the videos for Linkedin are most likely gonna be much different than you are going to see on Facebook and for those ones you’re going to speak specifically to the business community.
You can also share your creative video on Snapchat. But the most popular type of Snapchat video content is Stories. When an account has been created by a business, you can film a 10-second video to show on their Story, that is visible to your Snapchat friends. It’s also like any other social platform, where you can build your following and post content for your audience.
How Video Marketing Helps You to Achieve Your Business Goals
Drive Traffic to the Website
Video marketing helps you to get more traffic on your website. when you upload a video on social sites then people seen and click on them and they automatically come to your sites through the link.
Increase Brand Awareness
Video marketing on Social Media provides incredible marketing opportunities for your business with little to no budget for brand awareness.
Increase SEO and Global Visibility
Video marketing help to Increasing your website click-through rates. A video on your page drives a 157 p increase in organic traffic from SERPs. which is more than the text content.
Improve Industry Reputation
You know that an average person watches 1.5 hours of video every day. And 81% of individuals have purchased a product or service after watching a video about it. 76% of marketers say videos have helped their company increase sales. Now think, how much video marketing is important for your business.