Whether you have a company website or a personal blog, the importance of website traffic can be vague. Because of the success of your business or blogs directly depends on its traffic. To gain organic search traffic, people often devote a good amount of time on search engine optimization. But they don't know the SEO is not the only way to increase traffic to websites. There are several ways to drive website traffic without SEO. So if you are looking for new ways to increase traffic to your site.
Here are 10 ways that you can start driving traffic to your website without SEO-driven organic traffic.
1. Create Great Content
Content is the heart of your website. Your content quality attracts more visitors to your website. You need to write a unique and shareable content that you can share online with your audience. Which helps you to drive more traffic back to your site. Make sure that the content you create should be relevant to your niche and the interests of your audience. If you want to drive more traffic to the website, you’ll need to mix it up when it comes to your content marketing assets. What we mean by this is that in addition to shorter blog posts around 500-600 words. You’ll also want to create long-form blog posts that are between 1,500 and 2,000 words. It does not only helps in your SEO but valuable to those who are reading your blog. The more in-depth you can go on a topic, the greater chance you have of connecting with a potential customer.
2. List Your Business on Online Directories
Online directories can also help you increase the traffic on your website. These websites allow you to create a profile that lists important information about your business while including a link to your site. So that visitors will be able to find you on these sites when searching for relevant keywords for products and services and head back to your website to learn more. You know thousands of people use online business directories every day to find things they are interested in. You can also list your site on local directories that will help your potential local customers to find your company. Along with local business and industry directories, you should also make sure that your business is listed on review sites like Bing Places, Glassdoor, SuperPages, etc.
These reviews help in improving your website Seo and encourage those who are looking for services like you are offering.
3. Q&A Websites
Question and Answer sites also help you to bring targeted traffic on your website. When people can’t find something that they search for on the internet. In this situation, their search queries are left unaddressed, or they find too little information about the subject they are interested in. Often, after such searches, people go to the question & answer websites like Quora, Yahoo answers, etc., ask questions and receive complete and accurate answers. On these Q&A websites, they can receive answers from industry experts, specialized communities and just people who are passionate about the subject in discussion. So, if you want to build your brand awareness and loyalty. You need to provide various helpful, authoritative answers on Q&A sites to get more people clicking through to your site and gain customer leads.
4. Social Media Marketing
Yes, social media can help you to increase more people to your website. That is why you need to promote your business here too. You know an active social media marketing campaign can bring more traffic to your website, increase brand awareness, and improve your communication with your market. You need to create a well-planned social media strategy so that you can use the right channels to market effectively. Different social media platforms have their unique features. For example, if you want to broadcast any updates quickly. Then twitter is a great platform to utilize. Twitter also helps to follow some tweeters in the same industry or a related field. That should help you get more followers to your brand.
5. Pay Per Click Advertising (PPC)
If SEO deals with helping your website rank higher across relevant search results, then pay per click or PPC allows you to appear ahead of the search results themselves. PPC is also one of the best ways that can help you to increase the traffic of your website without SEO. Considering that 67 per cent of clicks go to the top five search engine results. It means it is important for your website to secure a spot at the top part of the first search results page. Before creating a PPC ad, you need to pay special attention to your copy. Make it attractive so that users would notice it and click. In addition, don’t forget to utilize ad extensions on your ads when advertising on Google.