Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the internet provides freedom to anyone who might easily damage the brand name. This of course would lead to losing potential clients and opportunities and is not something that should be left to chance. There are numerous ways that can help in online reputation management and limit the damage negative search results.
Marketing executives, many times fail to understand that poor ORM can damage the company’s sales and that it is very important to control the negative effects on the company.
Let’s discuss a few tips that can help you to manage the reputation of your brand.
Create your presence on all web properties: Your company should have Facebook, Twitter and Google+ accounts and some other additional social media sites so that you can have a strong web presence in this highly competitive market. For professional types of services, your employees and executives should integrate with LinkedIn. This will prevent others from tainting your brand name and will help you to control more spots in SERPs.
Protect individuals linked to your organization: Developing a strong social media presence for the CEOs, Founders, executives’ names can help. Maintain a good profile, so that you are known in the market and this will help to protect your identity from getting defamed. People mostly search for reputed doctors, lawyers or professionals, so creating collaterals to rank for these individuals may help a lot.
Consider the products and services: Building your online material and social profile are very important for online reputation management. In case, if you have product names or specific services, then you may develop some informative content to rank for those names also. For this you have to develop web pages, collateral materials, and social media profiles and reserve each brand name.
Listen and apologize: If you find online complaints or bad reviews about your company, then take it seriously and address the issue without wasting any time. Listen to what the customers have to say and if your company really fails to offer the right service to the customer, then make a genuine apology to those affected. Remaining transparent and real can help you towards reconciliation and help the crisis situation to come to a close. Don’t get into any online arguments.
Authorship: If you are an expert in any service, then publish informative and helpful content and use the author tag. This will help you to establish authorship and when people will find the information suitable and reliable, they will trust your brand and this will help to create a positive online reputation of your company.
Online reputation management helps you to easily remove the friction between the customers and your ability to offer products or services. Developing an ORM strategy ensures your potential customers that you are reliable and trustworthy.