Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.
Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.
Take a look at the number of the users:
- Facebook has 1.15 billion users.
- Active Twitter users are about 200 million.
- LinkedIn users are about 238 million.
A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.
Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.
Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.
Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build a reputation for your brand.
Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building a comprehensive network as well as you can gain referrals.