This involves managing negative spaces, colors, and contrasts to find a proper balance between website and registration features.
Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.
In the last ten or so years, during which Łukasz has been designing type, most of his projects were rooted in a particular design task that he needed to solve. With Lato, it was no different. Originally, the family was conceived as a set of corporate fonts for a large client — who in the end decided to go in different stylistic direction, so the family became available for a public release.
The result is a clear, attractive, accessible website that combines visuals and texts to highlight the product’s attributes
For our first model we chose to go with a light, refined background,
emphasizing a very distinctive layout.