Lohiyas Galleria - Social Kraft

Usecase

Lohiya Galleria

Branding / Art Direction / Front End

Brand Brand Brand.

Lohiya's Silver Galleria and Diamond have a story, its own unique story... They trusted us to make it exist visually by means of an extensive rebranding project.

For the past three years, Lohiyas Silver Galleria is Manufacturer and Wholesaler in Vaishali Nagar. They offer Wide Range Of Silver Home Decor, Silver Gifts, Silver coin, Gold Coin. The need for rebranding came about when Lohiyas Silver Galleria decided to redesign its website to expand its service offering and offer a more complete and powerful product range. We have therefore got involved in the creation of this new identity, the logo, the website (UX/UI, Frontend), illustrations, print design, and brochure.

More than just a website.

We first had to rewrite the story. To tell it visually. To this end, we first researched and created our first mood board based onSendinblue's 6 personality traits: Ambitious, human, reliable, accessible, playful, humble. Building on this foundation, we identified the graphic, iconographic and chromatic universe, and we were able to create a strong, modern identity while remaining accessible to the general public. The conversion was also an essential line of work during the UX phases and in the creation of wireframes. As such, we delivered the following: a brand book, logo, illustrations, animations, website (UX, UI, Frontend), photographs, videos, print design.

MISSION

YEAR

2019

ROLE

Design & Development

TYPE

Branding, Marketing, Website

Logo

Typography

Fonts that are bursting with character.

Aa

PublicoHeadline

Publico

Color

Webdesign

UX with a view to promoting a strong identity.

Lohiya's silver galleria and diamond new identity creates emotion and a sense of belonging, however, it was essential that we design the site while bearing in mind that we are working within an online acquisition logic. This is why we worked rigorously within a 1200px grid, ascribing importance to negative spaces, alignments... so that the many features are readable, clear and readily understandable. Each section of the site links together and is punctuated with reassuring components, while at the same time being careful not to "box" the site, and being sure to make the reading experience dynamic, with a slightly structured layout.

Responsive

Goodies

Logo, Business Card, Booklet, post-its and more...

We also had the pleasure of bringing this entire new identity to life and integrating it into corporate culture. That's why we created the brand's print universe, from-shirts to tote bags, from notebooks to pens.

Photos

Social Media Creatives

We also had the pleasure of doing there social media marketing for facebook, twitter, Instagram, Pinterest. We have also covered there corporate identity and local promotion on google as well.