One of the common questions in the marketing industry is, “What are the new trends?”. So if you want to be one step ahead of your competitors, then you need to be aware of emerging or continuing trends. It is no surprise that everything that relies on it must move at a similarly breakneck pace. We all know that the new year is coming. It is the time when you want to do something different from the previous year. In this blog, we are introducing you to some of the top marketing trends for 2020 that you need to adopt.
Here are some exciting trends that will affect your marketing in 2020 that no one is talking about
Marketing Trends for 2020?
1. Google Analytics is not enough
Google Analytics is a web analytics service provided by Google that tracks and reports of your website traffic. It is a great tool provided by Google at free of cost. But you don’t know in today’s high competition you can not depend just on Google Analytics because marketing is continually changing. New channels are being introduced continuously, such as voice search. Presently there are things like repeat purchases, upsells, down sells, and even checkout bumps. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars. Now companies are starting to using analytics solutions that tie into their database better, such as amplitude. A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income. In 2020, you will see more companies adopting business intelligence solution from paid ones to free ones like Google Data Studio.
2. Voice Search Optimization
When people search using voice on their smartphone, tablet or voice assistant devices,(Google, Alexa, Siri, Cortana, etc.), it’s called voice search. it is Considering that By 2020, 50% of all searches will be carried out via voice.” Optimization for voice search is a great way to get your brand’s popularity and sales. Today there are several solutions available to capitalizing on your voice search traffic. But one of the best platforms that are working to bring the voice assistant experience to the next level is Jetson.ai. It is a voice AI platform for commerce-enabled your customers to order anything by directly speaking to a smart speaker or mobile device.
3. Alternative Communication Channels
One of the essential things that you should have to do in 2020 is, make the maximum use of communication channels. The best communication channel that always helps you to make a connection with your clients is E-mail or Email marketing. Email is a great way to stay in touch with your audience, increase brand exposure, continue to deliver value, and cement your authority status. But in 2020 you will need to use some of the latest communication channels that can help you to reach your customers. You need to use the latest marketing platform such as ManyChat, and MobileMonkey, etc. that currently leverages only Facebook Messenger, but as they connect it with Instagram and WhatsApp it will get even more popular.
4. Social Media Shopping
Social media platforms like Facebook, Instagram, and Pinterest have long been used by brands to sell their products and services. With the click of a button, you can go from scrolling on Instagram to populating your credit card information and completing a purchase. Today small or popular every brand taking advantage of this trend by using Instagram, Facebook, Pinterest, and Twitter to take you from prospective buyers to customers with a simple click of a button. This trend will strengthen in the future with more and more social networks introducing pro-selling features like shoppable posts. This is why you need the social media platform to promote and sell your products in 2020.
One of the biggest problems with marketing is it is about 96% of your visitors never convert into a customer. The reason is your message doesn’t fit every single visitor to your website. But with personalization, you can convert a huge number of visitors into customers. For example, when you go to Flipkart, they know your patterns and what you typically buy so they show you what they think you want to see in order to boost their conversions. You would see, when you log into Flipkart, you only see related products that you bought the most often. You never see a product that you have never search before on Flipkart. So, if you want to be one step ahead of your competitors in 2020, then you must Have to adopt the personalization marketing trends.