How a Few Words Can Increase Social Media Engagement
I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?
Those resources are important, but I notice that sometimes hashtags get forgotten about.
How Do Hashtags Work?
If you’re new to social media, I know it can seem overwhelming.
You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)
But what are these words supposed to do? Should you use them? Why are they seemingly random?
I’ve put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.
Think of hashtags as a way to categorize your content.
Ultimately, they help people find and share posts on a specific topic.
When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don’t put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.
Choosing the Right Hashtags
When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.
I’ll make this process easier for you. Here are 7 ways to start choosing the right hashtags:
1. Create them for events.
This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.
2. Tag famous people or big brands.
Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who’s famous in your industry makes the news, you could use that tag in one of your posts.
3. Do your research.
Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.
Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.
A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt
4. Encourage sharing.
The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you’re going to get.
It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.
5. Turn one tag into a campaign.
Many users “monitor” certain words, so focusing on one consistently can help you gain a following.
6. Find some weekly post themes.
Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.
I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.
7. Use humour.
People love to share funny stuff with others, whether it’s a trending meme or a relatable story. Here’s a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.
By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you’re offering. So start brainstorming and researching how to add some fun and functional tags to your next post!
Need some hashtag help? We’ve created a whole social media division for entrepreneurs and small business owners who understand the importance of having a social media strategy but simply don’t have the time to make it happen on their own. Let’s connect.
💬Have more to add to the list? ✏️Comment your thoughts below!
✌️Don’t forget to tag & share this post with your friends and helo them GROW!👍