The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) // Do you want to be a digital marketing expert? Well, you’re going to need specific skills to become one.
RESOURCES & LINKS:
How to Start A Career in Digital Marketing in 2019 (video): https://youtu.be/DoLzQN1m7sU
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Even if you work at a company, these skills will help you.
So let’s get right into it.
The first skill you need is data science.
You don’t have to be a crazy data scientist, but you need to learn how to look at Google Analytics.
There are so many videos out there that teach you how to read a report, because Google Analytics isn’t just about, “Hey, how many visitors am I getting?”
It’s more about “How many visitors am I getting,”
If you don’t know to look at the data, you won’t know where to focus your energy to maximize your results.
The second skill to learn is content strategy.
Writing content doesn’t guarantee you any traffic anymore.
There are over a billion blogs on the web.
There are roughly seven billion people, so that means roughly one blog for every seven people.
That’s too much content.
So, if you want to do well, you need a strategy.
Without a strategy, there’s no guarantee that people are going to read your content.
The third tip you need is you need to learn how to leverage video.
Video is up-and-coming as one of the most popular channels out there.
I’m talking about filming videos like this one and releasing it, evergreen content, on YouTube, LinkedIn, Facebook, you need to do a ton of video stuff because you’ll find it’ll build a much more engaging community than almost any other channel out there.
The fourth skill you need to learn is storytelling.
I don’t know why, but I’m seeing less and fewer people use storytelling, but storytelling is still as effective as it used to be two, three, five, ten years ago.
You need to integrate stories into your marketing.
When you do that, you’ll find that more people relate to you.
They’ll identify with the characters in your story, and you’ll notice that your conversion rate goes up.
The fifth skill that you need to learn is email marketing.
And I’m not talking about just basic email marketing, like sending out emails every time you release a blog post, but more complicated emails.
I’m talking more so marketing automation.
Well, if someone goes through your funnel, they don’t open up one email, what should they do next?
If they open up that email, what should they get?
You don’t want to send everyone the same emails.
The sixth skill is funnels.
There are tools like ClickFunnels out there that can help you build a funnel faster and easier, and funnels are really important because ad costs keep rising.
You need to learn how to do upsells and downsells.
You may not be thinking “Oh, that’s not related “to marketing, why do I need to learn that?”
Well, if you can’t figure out upsells and downsells, eventually, you’re not going to be able to afford your paid ads.
That’ll help improve your margin so you can keep selling.
The seventh skill that you need to learn is podcasting.
Podcasting hasn’t taken off in the U.S. as much as it has in Asia, like places like China.
But podcasting is growing at a very rapid pace, and people are listening to podcasts on the go.
Plus, the people who listen to podcasts are super engaged, and they typically have a higher income percentage-wise, from a medium-household-income perspective, than other marketing channels out there.
And that’s why you need to get into podcasting now.
It’ll be much more competitive in three, four years.
Then it’s going to be hard.
And when you do podcasting, don’t expect to get results right away.
It’ll take years before you see the fruit from your labor.
Now, if you need help crafting your digital marketing and growing your traffic, check out my ad agency, Neil Patel Digital.
If you have any questions on growing your digital marketing skills, leave a comment below, and I’ll answer it and help you out.
Make sure you also like the video, share it.
Thank you for watching.
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