Tierra Boutique an online Shopping Store for Exclusive Handcrafted products comprising of Apparel, Saris, and Jewelry. We have completely redesigned an entirely new version of the website.
The goal is to create a more elegant design & Identify the most fashionable clothing brand addresses at a glance and provide a trendy look and feel, with the aim of seducing fashion.
We used sober and chic colors, modern and clean typography, plus a unique search bar to focus the user's attention on the main action.
Design & Development
Hammersmith One is a very low contrast typeface inspired by the Johnston UK lettering tradition. Hammersmith One shows the quirks of a somewhat naive, handmade
brush written letters including a wider than normal "e" and "s" as well as dark joins between stroke which are normally compensated for in type. The sources for this design have been adapted not just for type but specifically for use as a web type. This font works well to even smaller sizes than was originally expected.
An elegant site, combining select fashion and style, and reflecting the exceptional and luxurious look & feel.
Simplified Search Ergonomics
For this shopping activity, mobile responsive is important. Everything has to be intuitive, tailored and clickable. To achieve this, we have integrated filters directly into the search bar. This rolls down naturally with the click, and the results appear just below. When the user selects the filters, they appear as a tag in the search bar, similar to the giant Pinterest.
Product Sales Page