Do you know that there would be around 2 billion websites with 600 million active blogs in the world as of 2021? It means to rank on a particular keyword you will have to compete with thousands or millions of websites. So, you need to do something special if you want to show your website in top search results.
That’s why you need SEO. It is a technique that helps to improve traffic to a website by obtaining a high-ranking placement in the Search Engine Results Page (SERP) such as Google, Yahoo, Bing, and others. You need an advanced SEO strategy to appear on top search results. You can’t focus on just one aspect or approach to search optimization. You must implement a well-rounded strategy that includes the two major types of SEO: on-page and off-page SEO techniques.
On-page SEO Techniques
It consists of all the activities that we do within the website & directly affects changes on the website to make it rank better on the search engines. This includes description, Meta tags, Keywords, sitemaps, internal linking & more.
Off-page SEO Techniques
It refers to all the things that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search engines. This includes Backlinking activities, Guest posting, Social Media Engagements, Video Marketing, Podcasts, etc.
On-page techniques help you optimize your website with the keywords you are planning to rank for, but it’s the off-page SEO techniques that will help improve your website position in SERP. In this blog, we will introduce you to Top Off-Page SEO Techniques for 2021 that will help you improve your website’s position on the major search engines.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. – Jill Whalen
Top 7 Off-page SEO Techniques for 2021
1. Social Networking Sites
Social media is an indirect and inevitable part of off-page SEO techniques. Now you can use social media platforms to build your brand’s online reputation within your niche. It is also a great way of getting some initial backlinks to your website. You need to sign up and create a page of your brands and services on some of the most popular social networking sites, such as Facebook, Instagram, Twitter, Linkedin, etc. This allows you to promote your website /blog and help build your online reputation.
2. Search Engine Submission
Search engine submission is an effective tool for online promotion. It refers to the direct submission of a website to the most popular search engines like Google, Bing, Yahoo, etc. It is a type of internet marketing that helps a webmaster increase the ranking of a web page.
3. Video Marketing
if you have any videos that you have used on your website and want to make your videos popular. Submit your videos on the most popular video Submission sites like YouTube, Vimeo (video), etc with a proper title, description, tags, and reference links. It is one of the best ways to get some quality backlinks because all video submission websites have high PR.
4. Business Reviews
You can also get backlinks by writing reviews about other businesses or ask your clients and friends for a review of your business. There are various business review websites available on the internet like Reteitall, Shvoong, Kaboodle, Stylefeeder, and more that can help you appear higher in search engine rankings.
5. Creating Shareable and Quality Content
The quality of your content always helps you in search engine optimization. Hight-Quality and shareable content is a smart way of generating more and more natural backlinks for your website and blog. You need to write fresh and updated content so that your website or blog can gain more credit from a search engine point of view.
6. Link Building is King
Link building is one of the most important off-page SEO techniques. In which you get other websites or blogs to link to your site’s pages to improve your search engine rankings. You know search engines see links to your website as an endorsement. So, if your site has some quality backlinks, search engines take this as a signal that your site is relevant and trustworthy. This is why link building is an essential part of off-page SEO techniques.
7. Answer Questions
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search relevant questions on your site niche. It helps to build up your reputation as someone that is an expert in your field and builds trust about your brand. You can place a link to your website so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularly.