Mobile App Design
Veena is all about Rajasthani traditional music. We created their entire website, application design, and integrations.
Veena - portfolio
You -

How can we make online music experience simpler and more innovative?

Mobile1
LAPTOP
ME -

Use bright and saturated colors, add color shades, and highlight your graphic elements in a sleek and subtle manner.

MISSION
YEAR
2019
ROLE
Design & Development
TYPE

App & Website

TYPOGRAPHY
Avenir Font
Avenir Font

Avenir is a sans-serif typeface designed by Adrian Frutiger in 1987[1] and released in 1988 by Linotype GmbH.

The word avenir is French for “future”. As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. Frutiger intended Avenir to be a more organic interpretation of the geometric style, more even in colour and suitable for extended text, with details recalling more traditional typefaces such as the two-storey ‘a’ and ‘t’ with a curl at the bottom, and letters such as the ‘o’ that are not exact, perfect circles but optically corrected.[1]

Frutiger described Avenir as his finest work: ‘The quality of the draftsmanship – rather than the intellectual idea behind it – is my masterpiece. (…) It was the hardest typeface I have worked on in my life. Working on it, I always had human nature in mind. And what’s crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there. My personality is stamped upon it. I’m proud that I was able to create Avenir.'[2]

COLOR
Palette
US -
An easy-to-use site, with a strong identity from the first page, as well as a design that’s consistent with the mobile app.
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5 (1)

Product Catalog

E-Commerce

Video Player

Veena Music App
Video Player
TYPOGRAPHY
Myriad Pro Regular
Simple and easy-to-understand features
Veena is all about to make online music more accessible for local Indians peoples. Our challenge was not only to modernizes the current traditional app but we have to make to more userfriendly. So a layman can also use the app for shopping & entertainment purposes.
2
PAGES
Screens
In order to create a break with the very pop and saturated palette used, we have introduced a white space in some sections. It brings more brightness and gives a clean side to the application & website.
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