Discover which platform your ideal users prefer and how to you know if it’s right for growing your business
Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.
Growing your business with Instagram is a great idea but don’t count Pinterest out.
The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don’t want to see traditional advertising methods employed.
Pinterest allows users to curate images from anywhere online and on the platform.
Demographics will play a big role in your decision. Is your product or service more appropriate to women?
If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.
Pinterest also draws in a slightly older, domestic demographic.
Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.
Are you hoping to sell items through a post that links back to the page on your site with that product or service?
Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.
If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.
It’s something you can plan for if you haven’t already.
Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you’re selling a product, then Pinterest is obviously the best option.
If you can’t nail down which would serve you better you can always try both!
Having the capacity to create content suitable to both platforms and manage both profiles is great.
If you do elect to use both a good rule of thumb is: Pinterest for images of what you’re offering and Instagram for images of you creating those images.
If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!
Once you see better traction on one you can then focus your efforts on it.
Vary your content but remember when users do follow you, they do so for a reason so don’t stray from your core brand identity.