The need to bring the spotlight upon oneself is highly important in today’s competitive world. Brands survive nowadays because of customer loyalty shown towards them. A good combination of quality products and targeted advertising goes a long way towards retaining customers. Advertising one’s brand usually requires the use of mass media such as print, electronic and digital media. Irrespective of the size of your brand, you need to employ a media agency to make waves in the market.
Companies earmark almost 30 percent of their total capital outlay for operations for advertising. An advertising agency draws inspiration from the smallest of things to come up with a unique campaign for you. Think of the Titan or Cadbury ads- they have instant recall value which has given them a band of loyal followers. For any brand to survive in the market, the help of a creative ad agency is required.
A good media agency has a battalion of creative professionals who dabble in newspaper, radio, billboards, television and other sources of mass media. They come up with crisp campaigns within 30 seconds and these are highly impactful upon the masses. The impact may be created through a catchphrase or visual (in case of print media or television). They interact with clients extensively to understand the kind of image an owner wants to project for his or her brand. Accordingly, the team of copywriters and consultants come up with suitable ideas and motifs for the same.
The importance of brand marketing cannot be denied. An electronics giant like Samsung, which is known throughout the world and respected, spends around $1 billion on advertising every year to stay ahead of the competition. With so many options being made available to consumers, getting yourself noticed can be difficult. An advertising agency also handles your social media network profile by trying to boost “likes” on your Facebook page and getting “followers” for you on Twitter. To observe the effectiveness of the promotional campaigns on social media sites, a decent creative ad agency also uses analytics tools. Using these tools, any media agency can also predict the popularity of your brand in the coming future along with the likely campaigns that would boost its popularity manifold.
A seasoned advertising agency makes use of minimal possible resources to give you maximum exposure for your brand. No wonder then, that companies nowadays hire ad agencies for building their brand’s value.