Suppose, you are searching for a shoe online and after leaving the website, whichever website you go, you can only see the advertisement related to shoes. That is how digital marketing works. There are plenty of examples of digital marketing in which you can market your product or brand.
Digital marketing is a part of marketing. Let’s suppose, you want to sell your product online then what will be your perfect marketing strategy? Of course, you want to build your clients who shop online. Then you have to show the advertisement to them online. suppose if you want to do your product marketing then how you will do that? You can advertise on tv or newspaper, billboard ads, website ads, even put your ad on youtube. Also, you can do sponsorship on youtube.
In traditional marketing, you can too distribute your pamphlet and many more ways. But whenever you choose a channel digitally for marketing that is known as digital marketing. In which, you can also run an ads campaign on social media websites i.e (Facebook, Instagram, Twitter, Pinterest, Snapchat, etc.) with the help of any digital marketing agency.
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. ― Neil Patel
So what is a digital channel?
Digital channel means youtube ads, website promotion, so basically, in which you can track users that how many of them are watching? They will be a target group which is watching you. which need you are able to fill and which not, and what percent of conversion is coming, how much people are liking your content and how much finding your market. or it is just a waste of time and with this, you can change quickly.
In traditional marketing, If you put a board in an expensive location and the costing comes 2-3 lakhs per month. And after a few days, you realized that I invested in the wrong place. Now you can’t do anything and you have to pay for that one month. In fact, you need to be there for at least 6 months, because you made a contract for that. But in digital marketing, there is nothing like that.
You can experiment with your market properly without investing much. You can run an advertisement for two days and see if the conversion is coming then you can proceed further or try something else and by this. And you will be able to have a solid market plan.
Also, there is one more advantage of digital marketing and that is a big advantage. normally you put an ad on a billboard and design a pamphlet and you don’t know who one is receiving the pamphlets.
In traditional marketing, there used to be a huge reach but you don’t know if your target audience is receiving or not. You don’t know, and how much you are getting a conversion by doing this. Or your marketing plan getting successful or not. You can’t track your progress. But in digital marketing, you can track everything. Digital marketing gives you a medium, suppose you had run an ad on Google Adword. Google Adword means all Google partners. You see an ad on YouTube besides the video before the video. Also, you see ads on websites, in the google search engine, all these are Google Adword parts.
One of the interesting things about Google AdWords is whenever you execute a marketing campaign. Then it will ask you about your target audience and which website they want to land, what is their age group, their likes, is male or female and many more features.
I am providing an example to understand you better about digital marketing. why is it important? Go to Amazon and add a shoe to a cart and close the Amazon page. You will see for 15 days will be receiving the ads. They will try to push the product to buy you. as now you are their target audience because they think you are their potential buyers. They think you may buy it one day and so they are investing in you but in the traditional market, you don’t know all this process.
In traditional marketing, customer sales service will work. You took someone’s phone number and you are pitching to them to use your services. But in digital marketing, you do not need all these things. Without telephone drama, just run a campaign and it will run automatically within a less budget.